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5521- Media Marketing Specialist- Tempe, AZ

11/14/2019

Media Marketing Specialist
Contract Opportunity
Tempe, AZ (local candidates only)

Key Responsibilities:

  • Identify, create and implement effective campaigns across all target markets.
  • Manage audience targeting, creative, funnel, pricing & testing and optimization.
  • Issue campaign and ad set budget recommendations.
  • Collaborate with analytics & partners in the production of daily, weekly and monthly paid media reports.
  • Collaborate with team members in the production of marketing assets.
  • Collaborate with the UX/UI department in designing effective landing pages.
  • Identify & create processes to for efficiencies & speed
  • Identify & manage tool kit to enhance & drive performance
  • Keep pace with and report on industry trends and developments.

Key Qualifications:

  • Superior knowledge of Video & Streaming. Linear TV, Terrestrial Radio, Digital & App knowledge a bonus
  • Solid understanding of campaign set up, tracking & measurement (digital & offline)
  • Experience with OTT/ATV Performance Placements, Targeting, Custom Audiences, Measurement and Lookalike Audiences.
  • Strong analytical and reporting skills.
  • Solid performance forecasting & budgeting experience
  • Solid tech stack implementation, measurement & optimization skills
Send resume to recruiter@talbridge.com