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5144 - Database Marketing Analytics Manager - Tempe, AZ

04/05/2019

Database Marketing Analytics Manager

Contract Opportunity

Location: Tempe, AZ (Locals only)


Client is seeking a Direct Marketing Analytics Manager to join our Acquisitions team to optimize investment in Norton and LifeLock acquisition campaigns. This role will provide end-to-end analytical support to direct marketing campaigns and work with the corresponding execution partners to identify profitable target audiences and maximize response rates.


Key Responsibilities:


  • Develop, enhance, validate, monitor, and coordinate implementation of quantitative models to support campaign targeting, sales forecasting and or other business applications.
  • Run extensive customer transaction data queries across large volumes of data, multiple data extensions, and campaign history.
  • Prepare experimental designs and apply randomization techniques to ensure unbiased statistical readings in marketing campaigns.
  • Employ expert knowledge of BI applications to enhance, automate, and ensure data quality of periodic performance reports and dashboards.
  • Coordinate with internal and external partners to manage target list selection, data management, and performance reporting.
  • Analyze marketing campaigns providing preliminary and final (post mortem) interpretation of results to improve future strategies.
  • Acquire data from primary or secondary data sources and maintain databases/data systems.
  • Develop ad-hoc reports and analyses as requested by the marketing team or other stakeholders.


Key Required Skills: 



  • 5 years of experience with analytics (knowledge of data mining algorithms, techniques (decision trees, ensemble learning, clustering, association rule mining etc.) and problem areas (churn prediction, segmentation, forecasting, attribution rules etc.)
  • Knowledge of statistical techniques including regression, experimental design, hypothesis testing and the application of ML algorithms
  • Hands-on experience in using SQL, R, SAS or an equivalent background in coding.
  • Understanding of the digital marketing landscape (SEM, Email, Affiliate, Display, Content, Mobile, etc.)
  • Able to present your findings effectively and persuasively.
  • Prior experience in direct marketing acquisition preferred.

Education:          


  • Bachelor's degree in a quantitative discipline (Statistics, Economics, Mathematics, Operations Research, Engineering).
  • Master's degree (preferred but not required)

Submit resume to: recruiter@talbridge.com